The Foundation
An elite home marketing plan must start with a solid foundation. Without a strong foundation, the success of the plan is doomed to fail.
Professional Photos & Video
Clean, decluttered home is essential
Professional photos with professional lighting is the standard
Either a photo slideshow video or full movie is included for all listings. Videos are posted online and can be shared anywhere.
Professional photos will be uploaded to Facebook for easy sharing with Family, Friends and other Referral Sources
Photo and video sessions may take up to 2 hours to complete.
MLS Listing Description
Written in a language that the MOST LIKELY BUYER of the home speaks.
Most buyers want the facts. Short, Concise, Story Telling descriptions are essential.
Abandoning Real Estate Clichés
Community and local features
Historical and/or Street Specific INTEL
Custom Website for Your Home
Every home deserves its own website
Every reference both online and in print form will be pointed to the custom website
When you share online, you will have the link to your website
I will text you an easy link for people to click. Share the link with your contacts.
For Sale Sign will feature your website.
Promoted to 1,000’s of Websites
Most agents will do this ... but that's where the marketing ends!
Realtor.ca (MLS!)
RE/MAX Canada, RE/MAX international, & My Personal Website
Syndicated across 1,000’s of sites worldwide
Facebook Pages, Posts and $ Ads
Full Strategy with PAID Facebook Ads Reaching into Halton and GTA Suburbs
Personal Business Page for Promotion to Buyers within my Client List
Post to My Professional Facebook Pages – Burlington Open Houses, Just Listed in Burligton, First Time Home Buyers Burlington, and Several Regional “Real Estate News” Pages
Share from all my pages to your personal Facebook profile
Profile “Most Likely to Buy” Buyer's
Research Stats on Buyers for Homes in Price Range
Research Where Buyers in Price Range Are Coming From
Setup Custom Facebook and Social Media Paid Advertising Targets within 1 Mile of their Current Address – In Multiple Cities Identified Where Buyers Are Coming From
Compile “Most Likely to Buy” Profiles for Traffic Tracking
Community Profile Creation
Research Top 10 Places People Love to Go in the Area
Research Top 10 Businesses in the Area People Love
Identify Influencers in the Area and Form a Co-Promotion Bond with them whenever possible
Compile all information into a Sheet or PDF for Promotion
My Unique Plan
My unique and comprehensive marketing plan is free to you as a homeowner. I guarantee no other agent has a marketing program this extensive. If so ... you are in good hands from a marketing perspective.
Coming Soon – Anticipation & Leads
Professional Pictures
Video Tour Uploaded to YouTube
Coming Soon sent to my personal agent network of over 600 local agents
Coming Soon Post to Facebook (5), Pinterest, LinkedIn, Google+ and Twitter
Coming Soon Facebook Ad
Coming Soon Email to My Buyer Database
Coming Soon Flyer to the Community for Family Moving In
Online Boost & Leads
Video Tour Uploaded to Multiple Locations
Just Listed Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More!
Just Listed Facebook Post Share to Your Facebook Friends
Just Listed Facebook Ad to Most Likely Group of Buyers
Just Listed eFlyer to My Buyer List and 600+ RE/MAX agents in Hamilton/Burligton
Just Listed Printed Flyer to Nearby Home Owners
Just Listed Property Flyer for All Showings in 1st Two Weeks
Just Listed Instagram Post with Best Photo of Home
Just Listed Post on my Blogy
Full Listing Video Uploaded and Promoted on YouTube
Get Full Listing Video on the 1st Page of Google
1-Hour VIP Open House for Locals/neighbours
Open House – Facebook Live Tour
Open House 1st Two Weekends – Sat and Sun – then every 3 weeks thereafter (Sun only) –
Promoted MLS and Social Media
Facebook Ads Thurs-Sun for Each Open House
5-Series Email Follow-up for all Attendees - Feedback Ongoing – Traffic, Calls & Leads
Video Tour Modified in Multiple Online Locations
Weekly Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More – Weeks 3-6
Weekly Facebook Post Share to Your Facebook Friends
Weekly Facebook Ad to Most Likely Group of Buyers
Week 6 eFlyer to My Buyer List and 600+local agents
Week 6 Printed Flyer to Nearby Home Owners
Ongoing Instagram Posts with Random Photo’s of Home
Community Posts, featuring your home, on my Blog
Full Listing Video Modified and Promoted on YouTube
Continue Assurance of Full Listing Video on Google 1st Page
Reduction – Calls & Leads
Video Tour Modified in Multiple Online Locations
Price Reduced Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More – Weeks 3-6
Price Reduced Facebook Post Share to Your Facebook
Price Reduced Facebook Ad to Most Likely Group of Buyers
Open Houses two weekends in a row for Increased Traffic
Price Reduction Email to All Open House and Buyer Appts
Price Reduction Property Flyer for All Showings
Price Reduction Instagram Post with Best Photo of Home
Price Reduction Post featured on my Blog
Full Listing Video Modified with Price Reduction and Promoted on YouTube
Full Price Reduced Listing Video on Google 1st Page
Price Reduced Ad Posts on Craigslist Pending – Last Call & Email Hits
Video Tour Modified in Multiple Online Locations
Pending Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More
Pending Facebook Post Share to Your Facebook
Pending Email to Most Likely Group of Buyers
Final Weekend Open House for Last Call Buyers
Final Post to Craigslist for Last Call Buyers
Just Sold – Leads & Top-of-Mind
All Online Videos Modified to Just Sold
Facebook and Social Media Posts for Just Sold
Just Sold Email to Past Attendees and Buyers
Just Sold Postcard to Local Homeowners