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The Foundation 

An elite home marketing plan must start with a solid foundation. Without a strong foundation, the success of the plan is doomed to fail.

Professional Photos & Video

 Clean, decluttered home is essential
 Professional photos with professional lighting is the standard
 Either a photo slideshow video or full movie is included for all listings. Videos are posted online and can be shared anywhere.
 Professional photos will be uploaded to Facebook for easy sharing with Family, Friends and other Referral Sources
 Photo and video sessions may take up to 2 hours to complete.

MLS Listing Description

 Written in a language that the MOST LIKELY BUYER of the home speaks.
 Most buyers want the facts. Short, Concise, Story Telling descriptions are essential.
 Abandoning Real Estate Clichés
 Community and local features
 Historical and/or Street Specific INTEL

Custom Website for Your Home 

 Every home deserves its own website
 Every reference both online and in print form will be pointed to the custom website
 When you share online, you will have the link to your website
 I will text you an easy link for people to click. Share the link with your contacts.
 For Sale Sign will feature your website.

Promoted to 1,000’s of Websites

 Most agents will do this ... but that's where the marketing ends! 
 Realtor.ca (MLS!)
 RE/MAX Canada, RE/MAX international,  & My Personal Website
 Syndicated across 1,000’s of sites worldwide

Facebook Pages, Posts and $ Ads
 Full Strategy with PAID Facebook Ads Reaching into Halton and GTA Suburbs
 Personal Business Page for Promotion to Buyers within my Client List
 Post to My Professional Facebook Pages – Burlington Open Houses, Just Listed in Burligton, First Time Home Buyers Burlington, and Several Regional “Real Estate News” Pages
 Share from all my pages to your personal Facebook profile

Profile “Most Likely to Buy” Buyer's
 Research Stats on Buyers for Homes in Price Range
 Research Where Buyers in Price Range Are Coming From
 Setup Custom Facebook and Social Media Paid Advertising Targets within 1 Mile of their Current Address – In Multiple Cities Identified Where Buyers Are Coming From
 Compile “Most Likely to Buy” Profiles for Traffic Tracking

Community Profile Creation

 Research Top 10 Places People Love to Go in the Area 
 Research Top 10 Businesses in the Area People Love 
 Identify Influencers in the Area and Form a Co-Promotion Bond with them whenever possible 
 Compile all information into a Sheet or PDF for Promotion

My Unique Plan

My unique and comprehensive marketing plan is free to you as a homeowner. I guarantee no other agent has a marketing program this extensive. If so ... you are in good hands from a marketing perspective.

Coming Soon – Anticipation & Leads

 Professional Pictures 
 Video Tour Uploaded to YouTube 
 Coming Soon sent to my personal agent network of over 600 local agents 
 Coming Soon Post to Facebook (5), Pinterest, LinkedIn, Google+ and Twitter 
 Coming Soon Facebook Ad 
 Coming Soon Email to My Buyer Database 
 Coming Soon Flyer to the Community for Family Moving In 

Online Boost & Leads

 Video Tour Uploaded to Multiple Locations
 Just Listed Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More!
 Just Listed Facebook Post Share to Your Facebook Friends
 Just Listed Facebook Ad to Most Likely Group of Buyers
 Just Listed eFlyer to My Buyer List and 600+ RE/MAX agents in Hamilton/Burligton 
 Just Listed Printed Flyer to Nearby Home Owners
 Just Listed Property Flyer for All Showings in 1st Two Weeks
 Just Listed Instagram Post with Best Photo of Home 
 Just Listed Post on my Blogy
 Full Listing Video Uploaded and Promoted on YouTube
 Get Full Listing Video on the 1st Page of Google  
 1-Hour VIP Open House for Locals/neighbours
 Open House – Facebook Live Tour
 Open House 1st Two Weekends – Sat and Sun – then every 3 weeks thereafter (Sun only) –
 Promoted MLS and Social Media
 Facebook Ads Thurs-Sun for Each Open House
 5-Series Email Follow-up for all Attendees - Feedback Ongoing – Traffic, Calls & Leads
 Video Tour Modified in Multiple Online Locations
 Weekly Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More – Weeks 3-6
 Weekly Facebook Post Share to Your Facebook Friends
 Weekly Facebook Ad to Most Likely Group of Buyers
 Week 6 eFlyer to My Buyer List and 600+local agents
 Week 6 Printed Flyer to Nearby Home Owners
 Ongoing Instagram Posts with Random Photo’s of Home
  Community Posts, featuring your home, on my Blog
 Full Listing Video Modified and Promoted on YouTube
 Continue Assurance of Full Listing Video on Google 1st Page

Reduction – Calls & Leads

 Video Tour Modified in Multiple Online Locations
 Price Reduced Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More – Weeks 3-6
 Price Reduced Facebook Post Share to Your Facebook
 Price Reduced Facebook Ad to Most Likely Group of Buyers
 Open Houses two weekends in a row for Increased Traffic
 Price Reduction Email to All Open House and Buyer Appts
 Price Reduction Property Flyer for All Showings
 Price Reduction Instagram Post with Best Photo of Home
 Price Reduction Post featured on my Blog
 Full Listing Video Modified with Price Reduction and Promoted on YouTube
 Full Price Reduced Listing Video on Google 1st Page
 Price Reduced Ad Posts on Craigslist Pending – Last Call & Email Hits
 Video Tour Modified in Multiple Online Locations
Pending Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More
 Pending Facebook Post Share to Your Facebook
 Pending Email to Most Likely Group of Buyers
 Final Weekend Open House for Last Call Buyers
 Final Post to Craigslist for Last Call Buyers

Just Sold – Leads & Top-of-Mind

 All Online Videos Modified to Just Sold
 Facebook and Social Media Posts for Just Sold
 Just Sold Email to Past Attendees and Buyers
 Just Sold Postcard to Local Homeowners