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The Foundation 

An elite home marketing plan must start with a solid foundation. Without a strong foundation, the success of the plan is doomed to fail.

Professional Photos & Video

 Clean, decluttered home is essential
 Professional photos with professional lighting is the standard
 Either a photo slideshow video or full movie is included for all listings. Videos are posted online and can be shared anywhere.
 Professional photos will be uploaded to Facebook for easy sharing with Family, Friends and other Referral Sources
 Photo and video sessions may take up to 2 hours to complete.

MLS Listing Description

 Written in a language that the MOST LIKELY BUYER of the home speaks.
 Most buyers want the facts. Short, Concise, Story Telling descriptions are essential.
 Abandoning Real Estate Clichés
 Community and local features
 Historical and/or Street Specific INTEL

Custom Website for Your Home 

 Every home deserves its own website
 Every reference both online and in print form will be pointed to the custom website
 When you share online, you will have the link to your website
 I will text you an easy link for people to click. Share the link with your contacts.
 For Sale Sign will feature your website.

Promoted to 1,000’s of Websites

 Most agents will do this ... but that's where the marketing ends! 
 Realtor.ca (MLS!)
 RE/MAX Canada, RE/MAX international,  & My Personal Website
 Syndicated across 1,000’s of sites worldwide

Facebook Pages, Posts and $ Ads
 Full Strategy with PAID Facebook Ads Reaching into Halton and GTA Suburbs
 Personal Business Page for Promotion to Buyers within my Client List
 Post to My Professional Facebook Pages – Burlington Open Houses, Just Listed in Burligton, First Time Home Buyers Burlington, and Several Regional “Real Estate News” Pages
 Share from all my pages to your personal Facebook profile

Profile “Most Likely to Buy” Buyer's
 Research Stats on Buyers for Homes in Price Range
 Research Where Buyers in Price Range Are Coming From
 Setup Custom Facebook and Social Media Paid Advertising Targets within 1 Mile of their Current Address – In Multiple Cities Identified Where Buyers Are Coming From
 Compile “Most Likely to Buy” Profiles for Traffic Tracking

Community Profile Creation

 Research Top 10 Places People Love to Go in the Area 
 Research Top 10 Businesses in the Area People Love 
 Identify Influencers in the Area and Form a Co-Promotion Bond with them whenever possible 
 Compile all information into a Sheet or PDF for Promotion

My Unique Plan

My unique and comprehensive marketing plan is free to you as a homeowner. I guarantee no other agent has a marketing program this extensive. If so ... you are in good hands from a marketing perspective.

Coming Soon – Anticipation & Leads

 Professional Pictures 
 Video Tour Uploaded to YouTube 
 Coming Soon sent to my personal agent network of over 600 local agents 
 Coming Soon Post to Facebook (5), Pinterest, LinkedIn, Google+ and Twitter 
 Coming Soon Facebook Ad 
 Coming Soon Email to My Buyer Database 
 Coming Soon Flyer to the Community for Family Moving In 

Online Boost & Leads

 Video Tour Uploaded to Multiple Locations
 Just Listed Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More!
 Just Listed Facebook Post Share to Your Facebook Friends
 Just Listed Facebook Ad to Most Likely Group of Buyers
 Just Listed eFlyer to My Buyer List and 600+ RE/MAX agents in Hamilton/Burligton 
 Just Listed Printed Flyer to Nearby Home Owners
 Just Listed Property Flyer for All Showings in 1st Two Weeks
 Just Listed Instagram Post with Best Photo of Home 
 Just Listed Post on my Blogy
 Full Listing Video Uploaded and Promoted on YouTube
 Get Full Listing Video on the 1st Page of Google  
 1-Hour VIP Open House for Locals/neighbours
 Open House – Facebook Live Tour
 Open House 1st Two Weekends – Sat and Sun – then every 3 weeks thereafter (Sun only) –
 Promoted MLS and Social Media
 Facebook Ads Thurs-Sun for Each Open House
 5-Series Email Follow-up for all Attendees - Feedback Ongoing – Traffic, Calls & Leads
 Video Tour Modified in Multiple Online Locations
 Weekly Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More – Weeks 3-6
 Weekly Facebook Post Share to Your Facebook Friends
 Weekly Facebook Ad to Most Likely Group of Buyers
 Week 6 eFlyer to My Buyer List and 600+local agents
 Week 6 Printed Flyer to Nearby Home Owners
 Ongoing Instagram Posts with Random Photo’s of Home
  Community Posts, featuring your home, on my Blog
 Full Listing Video Modified and Promoted on YouTube
 Continue Assurance of Full Listing Video on Google 1st Page

Reduction – Calls & Leads

 Video Tour Modified in Multiple Online Locations
 Price Reduced Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More – Weeks 3-6
 Price Reduced Facebook Post Share to Your Facebook
 Price Reduced Facebook Ad to Most Likely Group of Buyers
 Open Houses two weekends in a row for Increased Traffic
 Price Reduction Email to All Open House and Buyer Appts
 Price Reduction Property Flyer for All Showings
 Price Reduction Instagram Post with Best Photo of Home
 Price Reduction Post featured on my Blog
 Full Listing Video Modified with Price Reduction and Promoted on YouTube
 Full Price Reduced Listing Video on Google 1st Page
 Price Reduced Ad Posts on Craigslist Pending – Last Call & Email Hits
 Video Tour Modified in Multiple Online Locations
Pending Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More
 Pending Facebook Post Share to Your Facebook
 Pending Email to Most Likely Group of Buyers
 Final Weekend Open House for Last Call Buyers
 Final Post to Craigslist for Last Call Buyers

Just Sold – Leads & Top-of-Mind

 All Online Videos Modified to Just Sold
 Facebook and Social Media Posts for Just Sold
 Just Sold Email to Past Attendees and Buyers
 Just Sold Postcard to Local Homeowners

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  • This representation is based in whole or in part on data generated by the Toronto Real Estate Board (TREB) which assumes no responsibility for its accuracy. The information provided herein must only be used by consumers that have a bona fide interest in the purchase, sale or lease of real estate and may not be used for any commercial purpose or any other purpose.
  • All MLS data obtained from this Virtual Office Website (‘VOW’) is intended only for the your personal, non-commercial use.
  • You have a bona fide interest in the purchase, sale, or lease of real estate of the type being offered through this VOW.
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